Project Details
Project
/
Project Details
Computer Education Institute
Coding Institute
Categories
Lead Generation
Service
Google Ads
Campaign Duration
75 Days
Location
New Delhi
Background
The institute offered coding bootcamps but struggled to stand out against 20+ competitors running ads in the same region.
Challenges
- CPC extremely high (₹40–₹60)
- Not enough qualified students
- They lacked brand trust
- Landing page conversion rate was only 2.4%
Outcome
The institute expanded its online program pan-India and renewed for a 1-year contract.
| Metric | Before | After |
|---|---|---|
| Cost Per Lead | ₹280 | ₹72 |
| Conversion Rate | 2.4% | 9.8% |
| Monthly Enquiries | 300 | 1900 |
| Admissions | 20 | 125 |
| Revenue | ₹8 Lakhs | ₹38 Lakhs |
Strategy Implemented
- “Python course with job guarantee”
- “Full-stack developer course fees”
- Optimized ad extensions: sitelinks, call-out, lead form
- 15-second testimonial video
- Hook: “Become a job-ready coder in 90 days.”
- Social proof added
- Student success stories
- One-click WhatsApp inquiry
- Budget
- Course interest
- Graduation background
