Project Details
Project
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Project Details
City Level Education Institute
Coaching Institute for Competitive Exams
Categories
Lead Generation
Service
Meta Ads
Campaign Duration
60 Days
Location
New Delhi
Background
The institute had a strong offline reputation but struggled to generate consistent enquiries online. Their previous ads produced expensive and low-quality leads.
Challenges
- Cost per Lead (CPL) was high: ₹280–₹350
- Unqualified student enquiries
- No proper retargeting system
- Weak ad creatives & landing page
- No WhatsApp automation
Outcome
The institute expanded to 2 new branches and signed a 6-month retainer with our agency.
| Metric | Before | After |
|---|---|---|
| Cost Per Lead | ₹300 | ₹68 |
| Monthly Leads | 200 | 1,850 |
| Walk-in Conversions | 15 | 82 |
| ROI | 3.1X | 12X |
Strategy Implemented
Parents + Students (17–25 age group)
Interest targeting: Competitive exams, study apps, government jobs
Lookalike audiences from past student lists
Custom audience for website visitors
Carousel explaining course benefits
Top-performing reel highlighting student success
Testimonial creatives from toppers
Added WhatsApp CTA
Added course highlights + outcomes
Added student results section
Video watchers > 3 seconds
Website visitors last 30 days
Form openers but non-submitters
